Over the last few months I've had the privilege of being a part of an exciting, eco-friendly online fashion store. When Jennifer first contacted me, I had to think on her proposal for a few days because until recently I'd been strictly an on-location, natural light photographer. I had some lighting equipment already because it's necessary to be prepared at weddings. But what Jennifer wanted from me required more. Thanks to the generosity of a friend/former boss, I was able to secure the space I needed to pull off the Mission Savvy inventory shoot.
I bought some Alien Bees lighting equipment, made trips to my local home improvement store and photo store, and voila! Studio setup.
But while I'm proud to have stepped out of my natural-light comfort zone, I'm even more excited about getting the word out about this truly fantastic company. The clothes and accessories are all environmentally friendly. Did you know that cotton is the most toxic crop in the world? The industrial side of clothing production is pretty scary. A lot of the clothes Mission Savvy have for sale are made with organic cotton, but there's also sustainable bamboo and modal in the mix. Jennifer is working with eight designers, most of whom live and produce their clothing in the US.
When I first met with Jennifer Miller, all I really learned from her is that she used to rescue parrots in Massachusetts.
I was intrigued.
Then I started to read the press coming out about Mission Savvy and I learned so much more about Jennifer - she's studied avian behavior, worked with orangutans, and traveled all over the world rescuing animals. And now she's using her passion for fashion as a way to spread awareness about animal welfare issues. Her story is a really inspiring one.
I am so deeply proud to be a part of this company and all that it stands for. Please take a few minutes if you can to go poke around the Mission Savvy site/store to see more clothes and read more about the different animal issues Jennifer is addressing.
(And yes, if you think you recognize the gorgeous and adorable model in these shots, it's because you probably do - Alex was one of my senior reps this year and I still can't get enough of the photos we shot last summer! I'm not sure if I'll ever be able to have a blog header without her..)


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